Genedrive plc is a molecular diagnostics company developing and commercialising a molecular diagnostics platform that is low cost, rapid, versatile, simple to use and robust. The Genedrive® platform is used for the diagnosis of infectious diseases and for use in patient stratification (genotyping), pathogen detection and other indications.
Following a business restructure, Genedrive plc approached us to rebrand their molecular diagnostics product Genedrive® in-line with their new brand guidelines. Genedrive is a patented small polymerase chain reaction (PCR) platform which enables rapid nucleic acid amplification and detection via thermocycling.
The brand identity of the platform needed to be distinct from the parent company brand yet compliment the overall look and feel of the organisation. This had to include the creation of new brand guidelines for the wider organisation and provide Genedrive plc with literature to communicate the new brand guidelines for the platform to key departments.
Our studio team brought to life the essence of the platform by creating a logo which features two arrows in the negative space to hint towards the way in which the Genedrive® processes each sample.
Alongside this our studio team created new brand guidelines to compliment the brand across a range of formats. As a referral point for key teams within the organisation to use, this was rolled out to ensure that consistency remained throughout all communications.
These new brand guidelines consisted of updated colour and font palettes, logo usage instructions and guidance on creating ID Kit (test) logos. We also took elements of the existing brand and reworked them to be more versatile within digital and print applications.
With the new, stronger branding in place, the guidelines were also applied to new technologies emerging from Genedrive plc, including apps, user manuals and the platforms user interface.
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